Brand awareness is critical if you want to grow your business.
The more that people know about your brand, the more of your product or service you will sell. The best place to increase your brand awareness is on social media.
By 2021, statistics predict that there will be approximately 3.02 billion social media users worldwide. Capitalise on this opportunity.
Tips for increasing brand awareness that ERH Digital recommends and implements:
1. Visual content
· Use graphics or images that are appealing. You will more than double your social engagement with images
2. Let your personality shine and add humour
· As individuals, we all have our own unique personalities – reflect who you are. Let your audience have a good laugh. Boring and dry is uninspiring and no one remembers boring content. If a post is funny, your followers will share it.
3. Use several platforms and use different tones and content for each
· Certain platforms are more professional than others and therefore require different content and tone whilst others are more playful and informal
4. Use consistent branding across all platforms including your website
· Use a single logo and stick to your branding colours.
5. Follow influencers
· Listen to them, get inspiration, interact with them and their followers
6. Have competitions
· This increases traffic to your social media sites as your posts are shared with others
7. Blogging
· Create posts that help your followers solve problems or purely inform them of current trends.
8. Use hashtags#
· Hashtags vastly expand your audiences. In this case less is NOT more.
9. Join groups
· Join in the conversion, interact with members and punt your product in the most subtle way. Don’t randomly mention your product, it should be relevant to the initial post.
10. Boost successful posts and use targeted social advertising
· If a post is trending and doing socially well, share and share again by boosting. This increases the number of people who sees it
· Target your posts based on geographical area, demographics, industries and other characteristics, this ensures that the correct target market is reached.
11. Respond timeously
· There is nothing more frustrating when businesses do not respond. Respond promptly when someone mentions you on social media. Do this for negative and positive comments. Stay engaged and maintain your followers. Do not miss out on opportunities to increase your turnover and to maintain your customers.
12. Do not talk politics and religion
Contact us so that we can help you increase your social media footprint